PROJECT OVERVIEW
Ponder Coffee Co.
Brand Identity Design and Packaging Design
Ponder Coffee Co. is a vintage-inspired coffee atmosphere created by wanderers and ponderers, for wanderers and ponderers. Based in Denver, Colorado, and surrounded by the demographic known for their love of exploration and mountains, Ponder Coffee Co. sought out a visual identity that would bridge the gap between the love of adventure and the love of cozy contentment.
Ponder Coffee Co. explores bold visuals and a color palette inspired by the world’s elements. The brand identity includes logo variations, packaging design, and a playful mural to market Ponder Coffee Co. within city limits and on social media.
PROJECT INSIGHT
We’re rooted in both nature and experience, just as much as we are in crafted coffee.
The branding should appeal to a range of individuals looking for that funky new hangout spot to cool down at after attacking your newest hike in the mountains or biking the newest trails.
COLOR PALETTE
A vibrant mix of earthly tones mixed with the comfort and warmth offered by specialty brewed coffee brings nature and barista art together in harmony.
estes
glacier
dusk
day break
oatmeal
spirit
