PROJECT OVERVIEW

Rambler Camp

Brand Identity Design and Merchandise

Rambler Camp Brewery was made by the wandering soul, for the wandering soul. Inspired by the euphoric combination of craft brews paired with the simplicity of a base camp, Rambler Camp aims to provide a relaxing environment for anyone looking to enjoy the taste of the thrills of camp life.

Inspired by the term “ramble”, we chose to highlight the wandering armadillo as the primary mascot, due to its nature of exploring without a defined path. We also wanted to ensure the overall brand aesthetic appealed to explorers of all kinds through the use of a crafted color palettes and retro illustrative elements.

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PROJECT INSIGHT

Rambler Camp is inspired by a love of exploration and wandering, and the euphoric feelings of an adrenaline rush during the summer.

The color palette especially helps to bring vibrancy to the organic illustrations, and perfectly taps into the target audience of youthful explorers, who prioritize environment and connection over chaos and fast-paced lifestyles.