Willow & Fern Brand Kit
Willow & Fern is an organic, bohemian-inspired brand identity filled with vibrant colors and textured simplicity. This brand identity is designed to elevate any brand seeking a clean, nature-inspired aesthetic that resonates with an adventure-loving audience, striking a balance between refinement and simplicity.
For this brand kit, I developed a suite of illustrative icons and logo formats inspired by natural and celestial elements. The color palette radiates warmth and growth, featuring shades of green, terracotta, and steel blue. The font pairings offer flexibility to enhance a minimalist aesthetic, complemented by organic accents.
While I envision this brand thriving in the beauty and botanical markets, Willow & Fern’s adaptability makes it a powerful choice for any brand presence.
Willow & Fern is an organic, bohemian-inspired brand identity filled with vibrant colors and textured simplicity. This brand identity is designed to elevate any brand seeking a clean, nature-inspired aesthetic that resonates with an adventure-loving audience, striking a balance between refinement and simplicity.
For this brand kit, I developed a suite of illustrative icons and logo formats inspired by natural and celestial elements. The color palette radiates warmth and growth, featuring shades of green, terracotta, and steel blue. The font pairings offer flexibility to enhance a minimalist aesthetic, complemented by organic accents.
While I envision this brand thriving in the beauty and botanical markets, Willow & Fern’s adaptability makes it a powerful choice for any brand presence.
Willow & Fern is an organic, bohemian-inspired brand identity filled with vibrant colors and textured simplicity. This brand identity is designed to elevate any brand seeking a clean, nature-inspired aesthetic that resonates with an adventure-loving audience, striking a balance between refinement and simplicity.
For this brand kit, I developed a suite of illustrative icons and logo formats inspired by natural and celestial elements. The color palette radiates warmth and growth, featuring shades of green, terracotta, and steel blue. The font pairings offer flexibility to enhance a minimalist aesthetic, complemented by organic accents.
While I envision this brand thriving in the beauty and botanical markets, Willow & Fern’s adaptability makes it a powerful choice for any brand presence.
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Each brand kit is packed with essential assets to help your brand seamlessly integrate across every aspect of your business and projects.
Full Logo Suite
A range of logo variations—primary, secondary, alternates, and brand marks—ensuring flexibility with both personality and function.Brand Color Palette
Eight curated tones that express your brand aesthetic, providing consistency across all applications.Branded Illustrations
Six unique illustrative elements, adding a personalized touch to your brand assets.Brand Patterns
An assortment of patterns to enhance your visual presence, including texture, illustrative, and logo patterns for added personality.Typography Suggestions
Thoughtfully selected font pairings to convey your brand’s personality consistently across all applications. Font licenses are sold separately, I suggest budgeting between $50 and $100 to purchase the fonts used using the provided links.Social Media Assets
Six social media highlight covers and a set of twelve logo icons to create a cohesive online presence.Comprehensive Brand Guidelines
A detailed manual that provides insight into your new brand identity, including mood boards, aesthetic overviews, typography guidance, brand assets, and mockups to show your brand in action. -
Once you've selected your perfect brand kit and chosen your purchase option, you’ll receive an automated email with access to my custom client portal. Within two business days, I’ll reach out to gather essential details like your brand name, slogan, established year, and any other information needed to fully customize your new brand identity.
From there, I’ll create your brand assets and present them for approval to ensure every detail is just right. Once approved, your final files will be packaged and delivered via a custom Dropbox link for easy download!
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Each brand kit is sold exclusively up to four times, ensuring your brand identity remains unique and not oversaturated in your market while still being accessible and affordable. If you prefer exclusive ownership of your brand identity, you have the option to purchase all four seats.