PROJECT OVERVIEW
Calm Lake Counseling
Brand Identity Design and Web Design
Calm Lake Counseling is the newest private practice counseling center for the Southern Michigan area. Inspired by her love of the lake and time spent with family, Dawn Racht, MA, LPC knew she wanted to ensure her business was rooted in the same passion and values that structured her own life.
The brand identity we created serves as a way to not only showcase Calm Lake Counseling as a professional and modern practice but also sets CLC apart from the other local practices that lean into more of a classic, medical environment. The overall aesthetic for CLC not only sets itself apart within the community but also fosters an inviting and calming atmosphere for those seeking out Dawn’s expertise as either a client or as an associate.
PROJECT INSIGHT
Although Calm Lake Counseling is within the medical field, our market analysis shows that all surrounding counseling services capitalize on the same brand identity foundations.
By making the visual components of CLC vibrant and modern, we easily set ourselves apart while still connecting to the clientele within the community looking for a comforting and modern approach to their own medical needs.
COLOR PALETTE
A balanced system of colors inspired by the calmness of the lake, and the optimism and warmth of the sun create an inviting and professional atmosphere.
PAYNE’S GRAY
sky blue
jordy blue
atomic tangerine
eggshell
ash gray
