PROJECT OVERVIEW
Lightfire Glass
Brand Identity Design
Light Fire Glass is a unique stained-glass business, focusing on funky and intricate design pieces to add personality to any window. What started as a hobby inspired by Vanessa Matusin’s grandparents, has transformed into a bold and empowering business geared towards those looking to appreciate the beauty of stained glass that focuses on modern elements and messaging.
Our primary goal with this brand identity was to capture an aesthetic that was as bold and vibrant as the pieces of artwork that stem from Lightfire Glass, serving as the primary reason behind the loud colors, funky font pairing, and retro visual elements.
PROJECT INSIGHT
Stained glass is often associated with religious institutions and buildings, or in terms of classical architectural pieces, but not Lightfire Glass!
The artwork produced resonates with those looking for something unique, and modern, and often plays into the whimsical side of the spaces they are decorating. It is important to ensure the brand identity properly reflects the target audience and also helps to modernize this classic art form in a way that isn’t commonly seen.
Color Palette
A bold mix of colors inspired by burning flames, and passionate femininity.
English Violet
Electric Plum
Antique White
Persian Pink
Persimmon
Carrot Gold
