PROJECT OVERVIEW
Pizzeria Portofino
Apparel and Merchandise
Pizzeria Portofino is a modern, vibrant slice of Italy on the Chicago waterfront, specializing in crafted cocktails, citrus spritz, and a wide selection of appetizers and entrees. With a goal in mind to spread the summer aesthetic into additional areas of the already-established Pizzeria Portofino brand, we teamed up to create inviting menus, coasters, and more!
Our designated color palette enhances the chosen palette of Pizzeria Portofino, and consistent illustrations and textures ensure the components work together to play up the inviting space and brand.
Project Insight
Pizzeria Portofino is more than just serving pizzas, it’s an aesthetic Italian escape based in the heart of downtown Chicago.
The primary appeal centers around the unique cocktail selection and vibrant atmosphere, making it essential to ensure the visuals represent the same energy and feeling that the community has come to know and love from this established brand.
Color Palette
A bold mix of tones to represent the Italian coast and vibrant cocktails that helped to make Pizzeria Portofino a local favorite.
Ocean
Riptide
Basil
Afterglow
Lemon
Spritzer
